California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act ("CCPA") and the California Privacy Rights Act ("CPRA"), which amends and extends the CCPA, aim to “give consumers more control over the personal information that businesses collect about them”. If your organization is for-profit, "does business" in California, and either:

then you need to comply with the CCPA/CPRA.

Noah Facial Recognition Pty Ltd ("NoahFace", "we", "our") is committed to privacy and provides you with extensive capabilities in the NoahFace App and NoahFace Platform (collectively referred to as the "NoahFace Service") to help you comply with CCPA/CPRA. However, it is important to note that if your organization uses the NoahFace Service you cannot rely on the capabilities of the NoahFace Service alone. You must ensure you configure and use the NoahFace Service appropriately to comply with CCPA/CPRA and that you comply with the non-system requirements of CCPA/CPRA. For example, you may need to update your privacy policy, update your Web site, update your employment agreements, and put in place new or modified business processes. Given the importance of consumer privacy, you should obtain your own independent legal advice to ensure you are fully compliant.

The sections below detail the key requirements of CCPA/CPRA and explain how NoahFace provides businesses with capabilities in the NoahFace Service to help you comply with each of them.

Notice at Collection

Requirements

The CCPA/CPRA requires that "a business that collects personal information from a consumer shall provide a notice at collection". This notice at collection must:

Compliance

The NoahFace Service includes a privacy statement that:

  • Is presented when a consumer (eg: an employee) registers to use the NoahFace App for the first time, before the consumer's photo and biometrics are recorded.
  • Uses plain, straightforward language.
  • Is available in multiple languages (eg: English and Spanish).
  • Lists the personal information and sensitive personal information (ie: photos and biometrics) that is collected.
  • Explains the business purpose of the personal information and sensitive personal information that is collected.
  • Explains how long the personal information and sensitive personal information will be retained.
  • States that the personal information and sensitive personal information will not be sold or shared.
  • Can be extended with additional disclosures if required.

If the privacy statement is accepted, the NoahFace Service will capture the consumer's photo and extract their biometric data. If the privacy statement is not accepted, the consumer can still use the NoahFace Service by manually identifying themselves using non-biometric methods (eg: passcodes).

The date and time each consumer accepts the privacy statement is recorded and can be viewed through the NoahFace Service.

NoahFace App screen shot showing privacy consent.

Consumer Rights

Requirements

All Californian residents (including employees from 1st Jan 2023) are considered "consumers" and have the following rights under the CCPA/CPRA:

Compliance

The NoahFace Service provides businesses with capabilities to help you comply with these consumer rights as follows:

It is also important to note that NoahFace, as a Service Provider to businesses, does NOT sell or share personal information or personal sensitive information stored in the NoahFace Service.

Data Protection

Requirements

CCPA/CPRA requires that "businesses should take reasonable precautions to protect consumers’ personal information from a security breach."

Compliance

NoahFace has designed data protection into the core of the NoahFace Service. In particular, the NoahFace Service:

It is also important to note that NoahFace, as a Service Provider to businesses, does NOT access or use personal information or personal sensitive information stored in the NoahFace Service for our own purposes.

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