They say necessity is the mother of invention. Now meet the father of NoahFace.

In 2015 café owner Geoff Cropley came to the realisation that his business would run a lot smoother and he’d have a better relationship with his customers if he could remember their names and orders. You know what it’s like. You walk into your favourite café and they know your order. It makes the experience even better if they remember your name. As a customer you feel engaged and appreciated and are more likely to be loyal.

After scouring the world for a system that would work for his business, Geoff realized that using facial recognition technology would be the perfect solution. The problem was, such a system didn’t exist. So, instead of giving up, Geoff invented it. After 18 months of prototyping and stress testing in a real-life environment, and seeing large improvements in customer loyalty and profitability in his business, Noah Facial Recognition Pty Ltd was launched.

Girl enjoying cup of coffee

Order at face value.
Bahista Cafe using facial recognition technology to remember your favourite coffee and loyalty points

ORDERING a coffee is coming with an extra bit of technology thanks to an innovative North Sydney company. NoahFace has created software that remembers cafe customers' faces and their favourite drink. The idea for the technology started brewing when Geoff Cropley and Julie Buchanan opened up Bahista Cafe in Sydney three ago ...

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Girl enjoying cup of coffee

Sydney startup Noah Facial Recognition prepares to enter the Lion’s Den with software to help cafes increase customer loyalty

Sydney-based startup Noah Facial Recognition is preparing to pitch to a panel of food-industry heavyweights at a new ‘Lion’s Den’ competition this month ...

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Sunrise

Sunrise profiles NoahFace, August 2nd

Switzer TV screen

Switzer TV Interview

Peter Switzer interviews Founder & CEO Geoff Cropley about the remarkable technology behind the NoahFace App that lets you instantly know what a customer wants ...

Girl enjoying cup of coffee

Cafe uses facial recognition software to make sure customers get the right coffee

A SYDNEY cafe has come up with a new way to tackle one of the biggest problems a barista faces during the morning rush — remembering a customer’s name.

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Channel 10 Eyewitness News 

Recently Channel 10 Eyewitness News ran this story about how the customers of Bahista Café in Sydney's CBD have really embraced the technology and appreciate the higher level of personal service they now enjoy.

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Geoff

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